Advanced Tactics

Pro-level strategies using AMC, DSP, and advanced reports

How to Optimize Amazon Sponsored Products Campaigns: Bidding, Budgeting, and Targeting

Advanced Tactics /
AdmazonIQ – Decode. Optimize. Dominate Amazon Ads with expert strategies and case studies

Running Amazon Sponsored Products campaigns is often the first step sellers take into Amazon Advertising—but simply running ads isn’t enough. Many sellers launch campaigns and leave them untouched, hoping Amazon’s algorithms will “figure it out.” Unfortunately, this can lead to: Here’s the reality: Amazon rewards advertisers who actively manage and optimize their campaigns. When you […]

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Amazon Prime Day 2025 – The Ultimate Playbook for Sellers & Vendors (US Marketplace Guide for July 8–11)

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Amazon Prime Day 2025 strategies guide for US sellers and vendors

Amazon Prime Day 2025 is set for July 8th to July 11th in the US marketplace—once again shaping up to be the biggest sales opportunity of the year. Competition, however, has never been fiercer. With rising CPCs, shifting consumer behavior, and sophisticated advertising tools, success depends on precision planning rather than last-minute decisions. This professional

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Advanced Bidding Strategies for Amazon Ads: Lower ACoS, Boost ROAS, and Scale Smarter

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Amazon Bid Strategies

If you’ve been running Amazon Ads for a while, you know one thing: bidding can make or break your campaigns. Whether you’re running Sponsored Products, Sponsored Brands, or even exploring newer formats, how you manage your bids determines: Yet, many advertisers set default bids and hope for the best. Unfortunately, that’s a surefire way to

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Sponsored Brands Video Ads on Amazon: Complete Guide & Best Practices

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Sponsored Brands Video Ads Optimization

Sponsored Brands Video Ads on Amazon: Complete Guide & Best Practices If you’ve browsed Amazon recently, you’ve likely noticed short video ads appearing right within the search results. These are Sponsored Brands Video ads—a powerful tool that helps brands grab shopper attention with motion, sound, and storytelling. Video is fast becoming the preferred way for

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Optimizing Sponsored Products for Maximum ROAS

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Sponsored Ads Optimized

Optimizing Sponsored Products for Maximum ROAS Sponsored Products are the bread and butter of Amazon Advertising. Whether you’re launching a product, scaling a bestseller, or defending your brand, the way you structure your SP campaigns has a direct impact on performance — especially on ROAS (Return on Ad Spend). In this article, we’ll walk you

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