Amazon Ads 101

Foundations of Amazon Advertising for beginners

Amazon Advertising Metrics That Matter: A Beginner’s Guide to KPIs and Reporting

Amazon Ads 101 /
Amazon Ad Metrics - Impressions, Clicks, Sales,

Running ads on Amazon can feel like stepping into a vast marketplace with endless possibilities—and a lot of confusing numbers. Which metrics should you track? Which ones actually help you grow sales and avoid wasting money? In this guide, we’ll simplify the world of Amazon advertising metrics. We’ll group them into three categories that match […]

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Amazon Ad Campaign Types Explained: SP, SB, SD, DSP & More

Amazon Ads 101 /
Types of Amazon Ads

Before you dive deep into building high-performing campaigns, it’s crucial to understand the types of Amazon Ads available — each with their own goals, placements, and targeting capabilities. This post breaks down every Amazon campaign type, so you know when and why to use each one. 1. Sponsored Products (SP) These are the most commonly

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Amazon Ads Foundations: What Every Seller Must Know?

Amazon Ads 101 /

Amazon Ads Foundations: What Every Seller Must Know? What is Amazon Advertising? Amazon Advertising is Amazon’s internal ad platform that allows brands to promote products through: It helps increase visibility, boost rankings, and drive conversions by placing your products where buyers are already shopping. Why is Amazon Advertising Essential in 2025? If you’re not advertising,

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