Campaign Strategies

Best practices for structuring campaigns

Sponsored Brands Campaigns on Amazon: A Complete Strategy Guide

Campaign Strategies /
Sponsored Brands Campaign Type Explained

Sponsored Brands Campaigns on Amazon: A Complete Strategy Guide Sponsored Brands (SB) are more than just logo placements—they’re powerful brand-building and performance tools. Whether you’re launching new products or defending your brand, mastering SB campaigns can significantly amplify your Amazon advertising strategy. 🫠 What Are Sponsored Brands? SB campaigns are cost-per-click (CPC) ads that appear […]

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Sponsored Brands vs Sponsored Products – Key Differences, When to Use Each, and How to Set Up Your First Sponsored Brands Campaign

Campaign Strategies /
Sponsored Products vs Sponsored Brands

Sponsored Brands vs Sponsored Products – Key Differences, When to Use Each, and How to Set Up Your First Sponsored Brands Campaign If you’re advertising on Amazon, chances are you started your journey with Sponsored Products — and rightly so. They’re simple, effective, and perfect for boosting sales for individual products. But as your brand

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